Livestreaming is a great way to encourage remote engagement with your content in real-time.
It’s also a really useful tool for increasing exposure, building sponsorship opportunities and growing brand awareness among your target market.
But how can you make sure your livestreaming strategy is successful?
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Make sure your content is interesting
What does your audience want to learn about? Having a clear and researched content strategy is critical for ensuring a successful livestream.
Essentially, this comes down to 2 things: your speakers or presenters and the topic of their presentations.
If you’re planning on livestreaming some part of your event, make sure to onboard engaging speakers that are knowledgeable about things your audience is interested in.
Decide where to publish your stream
Another important aspect of developing a successful livestream strategy is deciding where to publish your stream.
For the most professional quality, we recommend webcasting, production-quality audio and video of your event uploaded in real-time. Don’t go it alone and look for a trusted partner who has the right purpose-built technology to ensure no glitches on the day of the event.
If that’s not within your budget, there are a range of cost-effective streaming platforms available to you, like Facebook Live, YouTube Live and Vimeo.
Plan and promote your stream in advance
While it might seem a little obvious, many organisers fail to adequately promote their live stream ahead of time. But how can your audience know to tune in if they’re not even aware that you’re offering it?
Depending on your target market and the event you’re planning to live stream, there are a range of different ways you can promote your stream. Some of the most common ways include:
- Social media posts and advertising
- Newsletters to your databases or partner databases
- Posters
- Radio & television advertising
When planning and promoting your live stream, it’s also important to consider what time of day and day of the week your audience will be able to tune in. Of course, this will all depend on your event schedule and when each speaker is booked to present so make sure to consider this when planning your schedule.
Encourage remote engagement
When accessing digital streams, users are no longer satisfied as a passive spectator. They want to engage with the content they’re consuming and directly contribute to the conversation.
One of the best ways to encourage this type of engagement is to invest in plug ins like live Q&A’s, live polling or other methods of interaction.
These additional features allow them to feel part of the event and helps to shape your content in a way that benefits them as the (virtual) attendee.
Optimise your content through sharing
When you create a great piece of content, why not reutilise it?
Even when your event is over, make the most of your filmed content by sharing it on your social media accounts, embedding it in your website or including it in a post-event newsletter.
This way, your stream gets maximum exposure while allowing you to distribute valuable content with minimal effort.
Onboard an AV expert
If you’re looking to create a professional look and feel to your livestream, your smartphone just won’t cut it.
Especially for larger events and corporate organisers, consider onboarding an audio-visual specialist like con-sol to tackle the technical aspects of your production.
Not only will they be able to provide specialist advice on creating and disseminating your stream, but they’ll also be able to execute each facet in a highly professional manner that speaks to the calibre of your business.
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If you’re planning an event and are interested in including livestreaming for remote audiences, chat to the experts at con-sol about how we can deliver exceptional AV services that your audience loves to engage with.
